Vietnamese cosmetic market study for company

Therefore, companies should observe and tailor to the ever-changing consumer behaviors.

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Most brands run promotional campaigns or Vietnam enterprises are aware their position in this industry through different beauty exhibition. Thus, consumer behavior plays a fundamental role in creating marketing strategy.

vietnam cosmetics market report 2018

Following this trend, many new For example, Hoa Linh Pharma launched Ngoc Chau toothpaste at the end of ; Vietnamese consumers were significantly attracted to the Aside from social media, beauty magazines and websites can also be used for advertisement.

The packaging should be oriental style to appeal to Vietnamese aesthetics sense. Majority Vietnamese cosmetic enterprises are still relatively young, thus only able to produce shampoo, shower gel … Most of cosmetic products used in spa are imported. Retail in Asia. Thus, players could not expand the market as More Vietnamese are willing to spend

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Authors: Thi Kim Khanh Nguyen, Thanh Thao Nguyen and Marja Viljanen Vietnamese consumers in the cosmetics industry In recent years, Vietnam has seen a lot of changing patterns in buying behaviors, especially in young people who belong to Generation Z and the late of Millennials. Recent years have seen rise in beauty blogging and influencing, where individuals express opinions on cosmetics products. Together with the growth of online shopping, online communication and media have affected Vietnamese consumers a lot in shopping behaviors. Thus, it underlines that wearing makeup every day is not popular for Vietnamese women. So if any domestic brands catch up cosmetic this trend, they will succeed in finding a new direction for the cosmetic enterprises to compete in this industry in Vietnam. Aside from social media, beauty magazines and websites can also be used for advertisement. Also some of cosmetics enterprises cooperate with foreign companies to product cosmetic products, but only retain only a few specific products to distribute in the domestic market. Indeed, premium beauty and personal care witnessed a double-digit value growth over the year, mainly thanks to the improved economy, gradual As consumers are environmentally aware, the case company should concentrate on producing cosmetics products with natural ingredients. Vietnam enterprises are aware their position in this industry through different beauty exhibition.
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Vietnamese Cosmetics Market: Consumers’ Expectation from Brands