You want to see your work come to life in the marketplace.
Are there unique challenges in the B-to-B world that we do not see in the B-to-C world? Business buyers have been trained to expect as much from large corporations so it makes sense to align with an existing, accepted pattern of presenting information, so as to limit distractions as buyers build up their understandings of solutions to their problem.
Is one type of business model superior, or does it depend on context?
It is not enough to have successful products. But because Philips had allowed business leaders in various product lines and geographies to design stand-alone systems to support their products and customers, business complexity—in supply chain, sales and marketing, product development, and administrative processes—increased significantly, leading to much higher expenses.
What does it mean to have a customer insight that can be leveraged in the marketplace? How They Did It Companies with a history of growing—or even an inclination to grow—by introducing innovative new products need to take stock of their operational difficulties.
But the urge to save time also allows opportunities to skip vital development phases that normally produce key results. Make sure your product developers work closely with customer-facing and operational employees.