A number of new niche markets have opened up that are growing. In contrast, the Spanish wine market is much slower, suffering from maturity and the same change in family habits that has had such a negative impact on the French wine industry.
Conclusion Further global expansion is definitely possible for the Diageo CEO, who has pinpointed several geographic markets into which he wishes to increase sales, including the growth areas of Brazil, India, Russia and China.
Interest rate: Lower interest rates than compared to previous years provides an opportunity for Diageo Plc to undergo expansion projects that are financed with loans at a cheaper interest rate.
This lack of choice can give a new competitor a foothold in the market. It provides a great opportunity for the organization to build new revenue streams and diversify into new product categories too. Diageo Plc can use social media to promote its products, interact with customers and collect feedback from them.
This lists down the Strengths-Opportunities SO strategies that involve using strengths to take advantage of opportunities. High levels of employee loyalty will help the company through difficult periods. Panagiotou, G.
Key competitors — A list of key competitors to the company. Recent developments in the company covered in the profile help you track important events.
SWOT Analysis of Diageo Plc Strengths of Diageo Plc Distribution and Reach: Diageo Plc has a large number of outlets in almost every state, supported by a strong distribution network that makes sure that its products are available easily to a large number of customers in a timely manner.
Organization structure is only compatible with present business model thus limiting expansion in adjacent product segments.