Deep fakes: With sophisticated video manipulation technology now openly available many fear a new wave of misinformation. Some sites are designed with specific ethnic, religious, sexual orientation, political, or other identity-driven categories in mind.
After rumors emerged that Friendster would adopt a fee-based system, users posted Friendster messages encouraging people to join alternate SNSs, including Tribe.
Many publishers have been burned by creating bespoke content only to find the goalposts changing or the monetisation slow to materialise.
However we are seeing sharp rises in traffic from closed social networks such as WhatsApp. In the conclusion, a new level of analysis has been added, where functions and motivations are tied together by looking at the intended audience.
This is very closely connected to the next theme of creating relationships. When you tweet a social cause or cut and paste a status update about cancer awareness on Facebook, are you promoting social change?