This also tends to lead to a fast response rate and slow extinction rate. Reinforcement and punishment are principles that are used in operant conditioning. According to the law of effect, behaviors that are followed by consequences that are satisfying to the organism are more likely to be repeated, and behaviors that are followed by unpleasant consequences are less likely to be repeated.
In short, some consequences strengthen behavior and some consequences weaken behavior. With a fixed-ratio schedule, there are a set number of responses that must occur before the behavior is rewarded. For most people, jumping into a cool lake on a very hot day would be reinforcing and the cool lake would be innately reinforcing—the water would cool the person off a physical needas well as provide pleasure.
For example, if you do a good job at work and your manager gives you a bonus. Skinner that applies the principles of conditioning to the modification of socially significant human behavior.
Teach a child to stop hitting his baby sister? Patients who were on their medication showed the opposite to be the case, positive reinforcement proving to be the more effective form of learning when dopamine activity is high.