Introduction to marketing p1

Introduction to marketing p1

But drug store sells product and service to all people in need and products are tailored to clients but not to a specific or one group of population.

This strategy may require the development of new competencies and requires the business to develop modified products which can appeal to existing markets. Marketing is the process of meeting the necessities and wants of customers.

The organisations that I will be focusing on are Nike and Kellogg.

unit 3 introduction to marketing

The Consumer Protection also obliges businesses to give the customers details about payments arrangements, delivery arrangements and about the products or services they are trying to sell because it is right of the customers to know what is happening about their purchases.

Advertising Standards Authority ASA is an organisation that classifies specific areas where some people might see the use of language unacceptable, they could be unacceptable if it: offends a certain type of religion, uses inappropriate languages such as swear words and if it refer to a certain gender.

Consumer credit is basically the amount of credit is being spent by the consumer; however consumers can only spend it on non-investment goods or services such as recreational vehicles, boat, education and many moreā€¦.

Unit 3 introduction to marketing p4

An example for this is Coco Pops and the new moon and star ones. For example, market penetration this is the increasing the market share of an existing product, or promoting a new product, through strategies such as bundling, advertising, lower prices, or volume discounts. Also this is a kind of market penetration which means it is the same product but has a small difference to the original. The first one is branding, branding is a very important part of marketing because this tells the consumers who owns what and helps them to identify which one they want and which one is better, most of the brands will have certain things which makes them noticeable, it could be anything like Logo, design or the slogan. It is the exact time one year ago, I set out to prepare for my future finally, I made Introduction to Marketing Outcome 1 words - 8 pages which ones are most attractive to, or where there is a gap for the organisations products and these then become the target market. It is in the interest of anyone who sells goods or services to understand the implications of the Act for them and the responsibilities they have under it. Brand communication is an initiative taken by organizations to make their products and services popular among the end-users. For example, eBay markets their products in the internet so they need to provide 4 Mark Anthony Pernezita information to the customers about how the customers can receive their products such as if they can receive it through post mail. This again is risky because of their lack of experience. Sale of Goods Act Sales of Goods Act affect a business marketing activities because it means that any type of advertising should define their products exactly.

For example, market penetration this is the increasing the market share of an existing product, or promoting a new product, through strategies such as bundling, advertising, lower prices, or volume discounts.

For example, eBay markets their products in the internet so they need to provide 4 Mark Anthony Pernezita information to the customers about how the customers can receive their products such as if they can receive it through post mail.

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Unit 3 Introduction to Marketing