Influence of sales promotion on impulse purchase buying behaviour

influence of sales promotion on consumer purchase decision

Jakarta : Erlangga Shimp, A. These indicators should be improved in Alfamart Purwakarta making it possible to trigger the desire purchases planned by the previous customer.

How do the sales promotion undertaken by Alfamart in Purwakarta.? Sales promotion includes various types of equipment, coupons, competitions, discounts, gifts and others, all have their uniqueness - each. The fifth chapter presents the summaries of findings, conclusions and recommendation from the study.

Consumer behaviour and sales promotion ppt

Disagree 41 This means showing that consumer gives the perception that "enough" to the Alfamart consumer impulse buying. For Companies Alfamart in Purwakarta. The competitive world of modern retailing is developing rapidly in the business world one of which is the city of Purwakarta. Doubt 2 2. Disagree 15 Elmo Lewis in Significance of the Study In the Sri Lankan context, there are so many research areas covered by the reserchers in previous studies. Sales Promotion Analysis, sales promotion variable descriptions can be made from the results of the questionnaire respondents' statements about sales promotion. According to Mughal et al in , one of the sales promotion tools benefits is that it can encourage the consumers to think and evaluate brand and purchase opportunities. Doubt 39

Next create a schematic of the research results in a table compiled based on years of research. Analysis Coefficient of Determination The coefficient of determination used to see the capabilities of the independent variable advertising, personal selling and sales promotion in explaining the dependent variable impulse buying.

Influence of sales promotion on consumer purchase decision

As a result of this situation, the major difficult of this study is identifing the sampling freme clearly. Purwakarta : BPS. The desire means, convince to the customers that they want and desire the product or service and that it will satisfy their needs. The fifth chapter presents the summaries of findings, conclusions and recommendation from the study. Alfamat hold a draw for consumers. Doubt 2 2. Agree 4 4. Volume 1 Nomer 3, p. Meanwhile, according to Loudon and Bitta , "Impulse buying or unplanned purchasing is another consumer purchasing patterns.

Classification of Respondents by Job From the results of research based on the work of respondents can be classified in the following table: table 4. KHEZ Muttaqien. As for the types of purchases are not terncana according to Loudon and Bitta are: a.

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