An analysis of eurodisneyland

People are living in a communitarian society in France while Americans are staying in the individual society. This is evidenced by an explicit emphasis on equal rights in all aspects of American society and government. Eiffel Tower Culture A culture that is characterized by strong emphasis on hierarchy and orientation to the task. Before meetings and negotiations they like to receive all necessary information. Many white collar workers will move to a fancier neighborhood after each and every substantial promotion. Americans are accustomed to doing business or interacting with people they dont know well. They, therefore, expect respect for what they do, after which they are very much willing to serve you well. Many comparative studies have shown that French companies have normally one or two hierarchical levels more than comparable companies in Germany and the UK. Due at the high uncertainty involved which Disney wasnt able to see it resulted in different scenarios. In the business world, employees are expected to be self-reliant and display initiative. Also, within the exchange-based world of work we see that hiring, promotion and decisions are based on merit or evidence of what one has done or can do. The former people reckon that they do success by themselves; the latter people trust that the results of success belong to the groups.

This strategy has been implemented successfully and EuroDisney has been successful. Parents make their children emotionally independent with regard to groups in which they belong.

This value system starts in childhood and continues throughout ones life both in work and leisure pursuits. What is human, but more pronounced in France, is the need for strong leadership in times of crisis.

euro disney case study answers

The Disney management also did not have ample assumption about the European market as well as they did for their parent mark. This is evidenced by an explicit emphasis on equal rights in all aspects of American society and government.

the not so wonderful world of eurodisney

The extent to which the members of a culture feel threatened by ambiguous or unknown situations and have created beliefs and institutions that try to avoid these is reflected in the UAI score.

At the same time, Americans do not require a lot of rules and are less emotionally expressive than higher-scoring cultures.

Many white collar workers will move to a fancier neighborhood after each and every substantial promotion. The USA pays attention to a negotiation clearly, logically and persuasively, whereas France stresses on a discussion inaccurately and indirectly. Moreover, they are not only attending on the highest esteem, but also distinguishing features or ascribing to the single.

It was the biggest and most lavish theme park that Walt Disney had built bigger than any of its Disney parks around the world.

This dependency will be transferred to teachers and later on to superiors. This strategy has been implemented successfully and EuroDisney has been successful. Though Eurodisney has been successful to attract more customers and become profitable after the implementation of this strategy, it was under the threat of bankruptcy in The European employees simply did not adhere to the American look, because they thought it was against their individualism Burgoyne, Disney should have considered all uncontrollable forces that was around them; for example French as well as other European culture , over-valued Franc due to recession. Every company must analyse the marketing mix, i. At least, if the power holders act as benevolent fathers. This American combination reflects itself in the following: Many American assessment systems are based on precise target setting, by which American employees can show how well a job they did. Americans tend to be more tolerant of ideas or opinions from anyone and allow the freedom of expression. Talking in terms of specific theory given by Trompenaars, these points will fall under following headings: 1. Another example is that Disney didnt know that Europeans eat at a set time every day Burgoyne, , so the lines were extremely big and customers very much dissatisfied. Masculinity A high score masculine on this dimension indicates that the society will be driven by competition, achievement and success, with success being defined by the winner or bestin-the-field. US The fairly low score on Power Distance in combination with the most individualistic culture in the world reflects itself in the following: The American premise of liberty and justice for all. Industrial Analysis 10 4.

In cultures which score high on Power Distance and Collectivism, the normal combination, such dependence is welcomed. Managers from America are good at emphasizing specific points and induction, while the French bosses reckon to make a decision via instinct.

Rated 6/10 based on 18 review
Download
Euro Disneyland case study